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Case Study

10 years of product.
The system hadn't kept pace.

Company Woffu
Industry B2B SaaS · HRtech
Stage Scale-up
Location Barcelona
Scope 5 squads · Product & Engineering
Acquired by Visma
Duration ~5 months
Scope 5 squads · Product & Engineering
Results Cycle time ↓ · ESTT 24%→89% · Throughput ↑
About Woffu

10-year-old product.
A completely new pressure.

Woffu is one of Spain's leading workforce management platforms — HR, time tracking, shifts and attendance — built over a decade by a deeply loyal team and now part of the Visma group.

When Elevate came in, Woffu wasn't in crisis. The people were talented. The product was real. But the organisation had grown in a way where the delivery system hadn't scaled alongside the ambition. Visma's expectations were clear: more impact with the same team.

If a company with 10 years of history, a loyal team and an acquiring group behind it still had this much room to improve — so does yours.

The Challenge

Three patterns.
All connected.

These weren't failures — they were the natural patterns that emerge when a strong product team scales fast without an operating system to match. This is what we mapped at the start of the programme.

🎯

Strategy under pressure from rapid growth

Product decisions were guided by client requests and team intuition — solid inputs, but without usage metrics to rank them. The ICE backlog had grown to ~1,500 entries: a sign of healthy demand, but one that made it hard to know what to do first.

🔁

Too much in flight, too little finished

With no WIP limits and constant demand, work naturally spread across many fronts. PBIs stretched across sprints. Knowledge sat with the people who built things — when they were out, work paused. The system made it hard to say no, and even harder to finish.

🏗️

A product function ready to take the next step

The PM and PO roles existed and were filled by capable people — but shared definitions and operating metrics were still forming. Without a common language, aligning on strategy and distributing ownership was harder than it needed to be.

The Results

5 squads. Three metrics. All moving in the right direction.

After 5 months. Same people. No new hires. No reorganisation. Just a different system.

Cycle Time
−85%
The largest squad went from an average cycle time of ~32 days to ~4–5 days. Tickets that routinely stayed open a month now close within the sprint — consistently.

Cycle Time P50 · Presencia-Ausencia Squad

Behaviour Adoption (ESTT)
24→89%
The Elevate Shock Therapy Tracker measures adoption of 15 delivery behaviours across all squads. Woffu went from 24% to 89% in 4 months. One squad reached 100%.

ESTT · Week 1 vs Week 22 · All Squads

Cycle Time · Connectivity
−90%
Connectivity squad dropped from ~20 days to ~1–2 days. Commitment ratio now hovers around 100% — they deliver what they plan, almost every sprint.

Cycle Time P50 · Connectivity Squad

How We Did It

The minimum that works.
Teach once. Stays forever.

Not a 400-page framework. A small set of practices that can be taught in one go — and that teams keep when we leave.

📋

Truthful Backlog

A single prioritiser. A clean board. No zombie tickets. The backlog becomes a contract, not a wish list — prioritised top to bottom, reflecting real capacity and conviction.

🚦

Stop Starting / Start Finishing

Explicit WIP limits (team members − 1). Pull mode: developers take the next prioritised item without anyone pushing or assigning. Fewer things open means more things actually finished.

🥁

Weekly Drumbeat

A fixed cadence installed across all 5 squads: Review · Retro with 5 Whys · Refinement · Planning. Each ceremony has a clear purpose. The ritual replaced chaos with rhythm.

Estimation Ladder

Fibonacci-based estimation relative to complexity, not time. Different estimation rules for different task types (Growth vs. Fail vs. Support vs. Risk). Teams moved from planning by intuition to planning by commitment.

Quality Gates: DoR / DoD

A task without acceptance criteria doesn't enter the sprint. A task without a Definition of Ready is a rework bomb. Clear standards defined and shared across all squads — and enforced.

📊

Weekly Operational Metrics

Cycle Time, Throughput, WIP, Planned vs. Done and task type distribution — tracked weekly per squad. The dashboard stopped being a management report and became the team's operational mirror.

Voices from the team

What the people inside
Woffu said.

The three most impactful areas: greater organisation, reduced stress through more realistic goals, and having a history of metrics.
Gonzalo Lebron · Team Lead · Presencia-Ausencia · Woffu
The programme gave me the tools and the voice to improve focus — which was talked about before but nobody knew how to implement. For me that was a revelation.
Dean Fentes · Team Lead · Cross-Cutting · Woffu
Also from the team
What I love most is being able to reliably answer when a task will be ready. That simply didn't exist before.
Kiko Meroño · Frontend Developer · Cross-Cutting · Woffu
WIP helps us — like in football, stop the ball, plant your foot and ask: where am I, what's happening?
Cristian Moreno · Backend Developer · Connectivity · Woffu
The metrics helped us a lot to know what was wrong. Having that visibility of what wasn't working was very valuable.
Gilberto Arguiz · Developer · Presencia-Ausencia · Woffu
I came in with a lot of pressure and workload. With this I've freed up quite a bit — I'm much calmer in my day to day.
Reynier Lester · Backend Developer · Presencia-Ausencia · Woffu
Now there's at least one other person just as immersed as the original. Knowledge is shared.
José Manuel Rivas · Senior Backend Developer · Woffu
Before, massive PBIs lasted months. Now every PBI that opens closes within the sprint — without exception.
Kiko Meroño · Frontend Developer · Cross-Cutting · Woffu
Today we have data to know what to work on. Before, conversations about speed were pure gut feeling.
Gonzalo Lebron · Team Lead · Presencia-Ausencia · Woffu
The team now operates in a more integrated way and individualism has taken a back seat. What we all do belongs to the team.
Luis Felipe Martín · Developer · Connectivity · Woffu
Ready to start?

If a team this good
still had more to unlock — so does yours.

A company with 10 years of history, a loyal team and an acquiring group behind it still had a delivery system with more to give. One programme unlocked it. One call is enough to find out what that looks like for yours.

See What Fixed Looks Like →

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